Domain name registration is first in a long list of tasks required to build your brand online. And while it may not be as glamorous as web design, it is nonetheless satisfying to type your very own domain name into the address bar. After all, “domain” means an owned or controlled area of territory. Once […]
At Niki Jones Agency, we take pride in our commitment to using sustainable energy. So much so, in fact, that the U.S. Environmental Protection Agency has recognized our use of renewable electricity. Since 2008, 87,483 kilowatt hours of green electricity have powered our agency’s computers! You can imagine our surprise, therefore, when we learned about […]
It’s always been wise to include a crisis communications plan in your event marketing strategy. In 2021 however, the “what ifs” of that plan look a little different than in other years. (Click here to read about our holistic approach to event marketing.) While crisis communication plans generally prepare for the worst case scenarios (like […]
Email marketing remains one of the most lucrative channels for digital marketing in 2020, returning over $40 for each dollar spent. (Click here to read more about our approach to email marketing.) Still, the success of your email campaign depends on its user-friendliness. Like websites or social media ads, marketing emails must take viewer’s experience […]
Siri, Alexa, Cortana – there’s a long list of Artificial Intelligence bots people turn to when they have questions. In fact, nearly half of all U.S. households currently use a smart speaker like Google Nest or Amazon Echo! For this reason, copywriting for voice-activated searches is an increasingly important element in successful marketing. Even though […]