Like all modern media, integrated marketing can be influenced by current events. A seemingly unrelated news item can cause significant changes to an established strategy. As a strategic marketing and creative services firm in the New York market, Niki Jones Agency is used to adapting with changing circumstances to make sure the right audience gets […]
A crisis is perpetually around the corner for any organization. Effective crisis communication is key to avoid significant damage to your reputation with your stakeholders. Preparation won’t erase the crisis but will set the foundation for navigating the situation. Ineffective communication not only aggravates the crisis but threatens the integrity of your business. Key […]
Did you know the first magazine appeared in 1663? (Click here to read Britannica’s entry regarding the history of publishing.) It’s true. Johann Rist published the first monthly periodical over 350 years ago! Since then, publications have become a staple of our daily lives. We look to newsletters, journals, magazines and catalogs for information about […]
When the pandemic struck in 2020, many Americans adjusted their routine to work from home. This transition sparked significant change in how employees operate. Early morning stops at the café became quick trips to the kitchen, while slacks and dress shoes were swapped for loungewear and slippers. Unfortunately, one important change flew relatively under the […]
The marketing industry loves buzzwords and over the past few years, literary language has been on the rise. References to storytelling and narrative have headlined hundreds of Forbes articles in the past year, including the recent, “3 Unique Strategies to Selling More with Storytelling” (Click here to read the article in Forbes.) There are a […]