In her recent presentation to the New York Small Business Development Center, our CEO Niki identified essential items in any small business’s “First Aid Kit.” (You can watch the full presentation by clicking here). E-commerce was one of the five tools she recommended to businesses who find themselves in survival mode. While the name is […]
Have you recently added digital to your marketing mix but are seeing no ROI? You might want to adjust your approach. Chances are, your ones-size-fits-all marketing firm didn’t advise you correctly. Your first investment is not buying digital ads. Your first investment is developing content. This can be fixed, with a little time, effort, and […]
We are in crisis mode! All of us. As a country. One scary, invisible catastrophe has struck us down. We feel it together. As individuals. As families. As communities. As businesses. And it hurts, badly. Now, imagine if no one spoke about it. No communication. No phone calls. No emails. No social media. No video […]
ADA compliance is changing the way Americans browse the Internet. While there have long been calls to make the web accessible to the differently abled, in recent years, Department of Justice requirements coupled with a surge in lawsuits have made compliance a necessity for websites and their owners. It’s a simple concept: online resources should […]
When it comes to social media you might have a hundred different thoughts on how to use it, what to use it for, and if it’s even worth putting the time and effort into it. These would all be logical thoughts because social media has become a little more complex over the last few years. […]