Successful marketing requires
high caliber copy
Inspire your audience with our creative copywriting
Reading great copy is effortless. Great copywriting, on the other hand, requires a combination of imagination and data to capture readers’ attention.
At Niki Jones Agency, our writers specialize in creating distinct voices for brands. They’re also experts at adjusting content for different media channels. For these reasons, we can help you successfully communicate in any format. Whether you need social media posts, search ad headlines, e-blasts, or web copy, we create content that speaks to people.
Copy for Ad Campaigns
Our writers begin every project by consulting clients and conducting interviews. Through these conversations, they gain a comprehensive understanding of the project goals and associated collateral. Then, they perform independent research to position the product or service in its market.
This research is essential to composing a strategic voice for your copy. Once we establish your voice, our writers compose a first draft of the written content. We then adjust the copy with tools like A/B testing and search engine optimization (SEO) to optimize its performance.
Because marketing campaigns include assorted channels, copy must be adaptable for different assets. For example, each social media channel has strict copy requirements. Deviation from those requirements may result in the removal of an ad. Our copywriters skillfully navigate these limitations and transform them into opportunities to produce strategic, impactful content.
Website Copywriting
Compelling web copy is essential to attracting and engaging potential customers. Our copywriters boost your web performance by striking the balance between insufficient copy and content overload.
Our firm specializes in search engine optimizing copy for websites. We provide the full spectrum of SEO copywriting services, including keyword research, copywriting, and monthly blog writing services. We also advise on when to add copy to ensure search engines are regularly crawling and indexing your site.
We begin by using search engine marketing software to research keywords. We select keywords based on their relevance, search rates, and competition. We then seamlessly integrate the keywords into your copy, evaluating for readability, SEO, originality, and tone of voice.
The goal of our strategic copywriting service is to drive the right traffic to your site. This means traffic that is in your target audience and likely to convert to a lead or a sale. Then, we use web analytics to monitor the copy and ensure it performs as intended. (Learn more about our web analytic services.)
Technical Copywriting
Additionally, Niki Jones Agency offers ghostwriting and technical writing services to support our clients. Our writers assist in the production of project plans, grant proposals, quarterly reports, and provide professional editing services.
We also offer the full spectrum of public relations services. To learn more about our strategic communications capabilities, view our public relations page.
